Description
These students, themselves millennials and previously unfamiliar with credit unions, have interviewed credit union staff, surveyed members and researched academic literature to assess what credit unions can do to attract this group.
The paper explores how credit unions can successfully utilise marketing, especially online marketing like social media, to convey their message and value to the millennial demographic of potential members and attract millennials away from mainstream and alternative financial service providers, like the new fintech banks and payday lenders.
